In today's visual and sophisticated age, branding is absolutely key to attain a competitive advantage. In a busy and crowded marketplace where different companies are vying for attention, a strong brand helps your business to stand out and be recognised by your customers.
Do it well - and do it fast!
The digital age also means that you have less time than ever to attract and engage your target audience; and the power of a great brand is your fastest route to doing so successfully.
But how exactly do you go about branding your business without a large in-house, experienced resource? By working with an agency that is specialised in branding services and which can provide the full scope of service that you need at an affordable price.
Our team of branding professionals are true subject matter experts in rebrands, with broad cross-sector experience in branding for start-ups through to blue-chips. We offer a full-service in-house creative department with the skills and expertise you need to develop and rollout every aspect of your new brand.
Our branding team will work your business management team through every element of the brand development process, engaging with your decision makers to establish the corporate identity, your values and the customer experience. They will carry out market research to establish your competitors before assessing your own brand position and strategic development needs.
Strategic brand development
This research work translates into strategic brand development. We work with your team to refine a brief that completely matches your desires and vision for your business, whilst bringing our own branding and marketing expertise.
Brand delivery and design
We produce logo design options and the accompanying creative design that will define your whole visual identity - including typography, images, copy styles, graphic devices and colour palettes. Once approved, we then produce your new logos and graphic assets in all formats, for printers, web developers and your staff to use successfully.
To ensure successful application of your new brand, we also design your new corporate guidelines to ensure ongoing consistency and to help everyone in your business to successfully use and engage with it.
Internal brand communications support
We deliver in-house brand rollout sessions as required to get your team on-message and excited about what this means for your conversion strategy and bottom-line ROI. We can also produce templates to make the production of ongoing marketing collateral simple - both for print and digital - and we can apply your new brand to all of your marketing and sales assets to prepare for the rollout.
For many of our customers, we also take on an ongoing role in branded design, brand management and marketing collateral production - so that your managers can focus on what they do best - delivering their operational responsibilities - and so that you do not need to retain an expensive in-house and permanent resource. We also support businesses with their ongoing brand strategies to ensure maximised value and success in the market place.
Flexible packages around your needs
Our retained services packages are entirely flexible and customised around your unique needs, and we offer excellent value for money.